The Enova Textile Blog

The Enova Textile Blog

 bye-bye, brown cotton... good day, green cotton!

The Buzz About Best Western's Green Towels

[ originally posted to Enova Textile Blog on 15-Feb-12 ]

In the January 2012 edition of AAHOA Lodging Business magazine, the Linen Feature focuses on “linen innovations [which] are helping the environment while saving hoteliers money without sacrificing guest satisfaction.”

The feature begins with a look at the green friendly towels that Enova Textile is producing for Best Western Hotels.

According to the initial reactions, the green towels have been deemed fluffier, bigger, and thicker than the towels previously used, as well we being long-lasting.

AAHOA Magazine Jan'12 Linen Feature

ITC Hotels : Greening the Hospitality Industry
 with “Responsible Luxury”

[ originally posted to Enova Textile Blog on 01-Dec-11 ]

India’s ITC Hotels, the country’s second largest chain of premium luxury hotels, has taken on a huge initiative of being environmentally responsible and sustainable in practically everything they do. They’ve taken the idea of going green to the next level, as they consider the environment in all aspects of their business, from using wind and solar energy to power their buildings, to painting their walls with less polluting paint.

ITC boasts the largest captive consumption wind farms owned by any hotel chain in the world, as well as the largest (and first on-site) Paraboloid solar concentrators; a first in the global hospitality industry. ITC also has the global hospitality industry’s largest Membrane Bio Reactor (MBR) for ultra-filtration of waste water treatment.

All of ITC’s premium luxury hotels have received The LEED® Platinum rating – the highest level of certification offered by the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED®) rating program, which is the world’s leading green building certification program. This includes the ITC Maurya in New Delhi, which was the world’s first recipient of a LEED® Platinum rating in the Existing Building category, and the ITC Gardenia in Bengaluru, which is the world’s largest LEED® Platinum rated hotel in the New Construction category. ITC is determined to meet, if not surpass, the benchmarks set by USGBC and the US Environmental Protection Agency. In addition to being LEED® Platinum certified, the ITC Sonar in Kolkata is the first hotel in the world to be registered with United Nations Framework Convention on Climate Change (UNFCCC) for improvement in energy demand in building sector as Clean Development Mechanism (CDM) project under the Kyoto protocol.

Below are some of the guidelines for ITC’s “Responsible Luxury” initiative:

             Indoor Air Quality for Existing and New Hotels:
             - Increased treated fresh air infusion for higher human productivity and better health.
             - Automated enhanced thermal comfort for occupants.
             - Use of Green Seal certified housekeeping chemicals and equipment.
             - Mechanical means of elimination of rodents and use of eco-responsible pesticides.

             Water Efficiency for Existing Hotels:
             - Reduction of water consumption by 50% over the last 5 years.
             - Sensor operated fixtures, waterless urinals, dual flush toilets, and flow restrictors have
               reduced the water consumption by as much as 50% compared to the LEED® benchmark.
             - Only treated recycled water is used for landscape, cooling tower and miscellaneous
               cleaning, resulting in a further reduction of water consumption.
             - Excess treated recycled water is shared with local municipal authorities and educational
               institutions for irrigation of landscapes, gardens and forests.
             - Reduced water demand in Cooling Tower through use of advanced technologies.

             Water Efficiency for New Hotels:
             - 40% saving of fresh water consumption vis-à-vis the national base data for luxury hotels
             - Water efficiency in air conditioning systems for a 100% reduction in A/C water consumption.
             - Drip irrigation and sprinklers by design for entire landscaping and gardening
             - Separate waste-water treatment plant for grey and black water.
             - Reutilization of treated water for flushing, thereby reducing water consumption.

             Energy Efficiency for Existing Hotels:
             - 25% of electrical energy demand is met through renewable sources, i.e. wind and solar.
             - Average of 18-29% less energy use than the USEPA benchmark for large size luxury hotels.
             - Usage of Solar Thermal system for hot water, aiding in reduction of fossil fuel consumption.
             - Usage of non-ozone depleting refrigeration gases.
             - Building operating systems like heating, ventilation and air-conditioning (HVAC) system,
               thermal system, water management system and building management system have been
               upgraded to ensure increased performance efficiencies (10-18% enhanced performance)

             Energy Efficiency for New Hotels:
             - 100% of electrical energy demand is met through renewable sources - wind and solar power.
             - 40% energy saving as compared to the national average base data for luxury hotels.
             - Green chillers that provide air-conditioning comfort with lowest electrical consumption.
             - Variable pumping A/C system, using 10% less electrical energy than conventional system.
             - Energy efficient cooling towers, consuming 15% less energy than the conventional system.
             - Sensors that gauge carbon dioxide and release fresh air, reducing the energy consumption.
             - Room temperature and humidity control by automated room controller.
             - Multi-glazed windows ensure minimal heat penetration, reducing the air conditioning load.
             - Back of house areas are provided with Variable Air Volume (VAV) based air-conditioning.
             - Energy efficient boilers with automated oxygen supply aiding low fuel consumption.
             - 100% waste heat utilization for hot water generation.
             - Use of solar energy for cooking.
             - Usage of energy-efficient LED lighting in guest and public areas.
             - Automation of restaurant, lobby and façade mood lighting, saving electrical energy.

             Sustainable Materials and Purchasing for Existing Hotels:
             - More than 99% of the total solid waste is reused or recycled through recycling programs.
             - Organic waste is converted into manure by Organic Waste Converters.
             - 50-60% of ongoing consumables are either sourced locally or contain recycled content.
             - Low VOC (Volatile Organic Compounds) paints and locally sourced or FSC (Forest
               Stewardship Council) certified wood is used for all refurbishments and renovations.
             - Up to 40% of the food in our hotels is harvested and processed within 160km of the hotel.
             - Usage of LED lighting which is energy-efficient and has no mercury content.

             Sustainable Materials and Purchasing for New Hotels:
             - Low VOC (Volatile Organic Compounds) paints and locally sourced or FSC (Forest
               Stewardship Council) certified wood is used for new Hotel constructions.
             - Substantial portion of materials used in new hotel constructions are sourced regionally.
            USGBC LEED

To learn more about ITC’s vision of “Responsible Luxury”, visit their website at

Higher Education Goes Green

[ originally posted to Enova Textile Blog on 01-Jan-12 ]


Among all the other conditions that prospective college students consider when selecting a university, now more and more people are looking at schools’ environmental stance as a key factor in making their decision.

The Princeton Review recognizes this, and consequently released the 2nd annual edition of their Green College guide last Spring. The guide is published with the help of the United States Green Building Council (known best for developing the LEED green building certification program), who also recently opened the Center for Green Schools which strives to change the way school and their campuses are designed, built and operated.

"A green campus can transform the college experience for students through enhanced sustainability education and by creating healthy living and learning environments all while saving energy, water and money as part of an institution's bottom line," said Rick Fedrizzi, President, CEO and Founding Chair of the USGBC. "We launched the Center for Green Schools at USGBC with a vision of green schools for all within this generation. Partnering with The Princeton Review to provide this invaluable resource to college-bound students was a no-brainer for helping to create transformational change on these campuses."

In the guide, each school listed has a profile including their application, admission, financial aid and enrollment information.

But the eco-conscious college applicant will also find “Green Highlights" (write-ups detailing each school's most impressive environmental and sustainability initiatives) and “Green Facts" (sidebars reporting statistics and facts on everything from the school's use of renewable energy sources, recycling and conservation programs to the availability of environmental studies programs, and green jobs career guidance). The guide also lists schools with various green distinctions, such as having LEED-certified buildings or being signatories of the American College and University Presidents' Climate Commitment.

Also included in the guide, is a glossary of environmental and sustainability-related terms, as well as a section of advice on living green on campus.

Learn more by taking a look at the Princeton Review’s Guide to 311 Green Colleges.

Best Western Hotels Introduce Green Towels!

[ originally posted to Enova Textile Blog on 15-Nov-11 ]

from the Best Western Supply Advisor, Spring 2011 edition:

Best Western has partnered with a towel mill in India [through Enova Textile] to produce environmentally friendly towels. Made from regenerated cotton, ensembles have been optimized for each of the three types of Best Western hotels. Rest assured – the towels are not made from used materials but are constructed using pre-consumable cotton remnants left over from patterns, shoes and other products. Best Western developed this idea and is the first and only hotel company to produce this type of “green” towel.

The quality and method of caring for these proprietary Best Western-branded towels is the same as a traditional towel and the towels offer an even softer feel for the guest. Plus, since these are made from excess cotton inventory, the price won’t fluctuate as much as the world cotton shortage continues.

We asked a few Best Western Members to test these new towels at their hotels. This is what they had to say:

             “These towels are fluffier, bigger and thicker than the ones we’ve
              used in the past and my executive housekeeper says they don’t
              wear out as quickly. We really like them and have no complaints.”
                    - Jessica Stafford, General Manager
                      BEST WESTERN PLUS Monica Royale Inn & Suites

             “We’ve only been using these towels for a short time but already we’ve
             received comments from guests who say they like how soft they are.
             And even after several washings the towels still look nice and feel soft.”
                    - Bhu Makan, Voting Member
                      BEST WESTERN PREMIER Governors Suites



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